MSM launches Megastar in UK and South Africa

The much anticipated launch of the Megastar App in UK and South Africa occurred on June 30 and July 1 respectively, a major milestone for parent company MSM Corporation International (ASX: MSM).

MSM is a leading digital technology and entertainment company and its flagship product is Megastar, a global mobile first talent competition featuring performers of any category competing to win US$1 million, a role in a film and various other prizes.

Winners are chosen by fans voting in the competition through the Megastar App. As the similar format television hit, The Voice hosted its grand finale last night, another fan based voting competition — only one that captures a digital audience — made its entry onto the big stage.

Testing in Great Britain has finished with the first audition heat completed and key engagement metrics (daily time spent in-App) rising by 16%.

The British market has a target audience of more than 11.6 million and the South African market has a population of over 55 million with more than 40% penetration of smartphone users. Read More.